Charlie Banana, a growing cloth diaper brand, had massive marketing goals, including tripling their business within the first year. But they lacked assets, any previous learnings and internal resources...and needed to go live in two weeks, in three countries.

Given the time crunch, our team had to understand which combination of messaging and tactics drove the most efficient CPA (in each country), in real time. Using a robust dashboard feed, I built a plan that allowed us to closely monitor the live purchase journey, therefore understanding the dynamic impact that programmatic, social and search had on purchase behavior. We could then project out the path and spend needed to hit their aggressive goals. This campaign was backed by beautiful new lifestyle creative that spoke to mom along her decision-making journey.

Within the first month, sales were up 80% vs YAG and website traffic was up 300%.