With a large digital media budget, Brooks Running was looking to significantly increase their ecommerce sales.

Despite a sophisticated attribution model for their digital user journey, running on multiple DSPs confused frequency predictions and created an unknown overlap.

After leading the pitch to with the Brooks Running business, my team consolidated their digital programmatic spend a single, proprietary DSP, and built a customized algorithm to ensure every bid was specifically aimed at selling a running shoe.

But who said programmatic media had to be boring? By focusing on the fact that these are humans, not just device IDs, we created assets that were as beautiful as they were functional.

Not only did sales increase 35%, but so did their understanding of the true digital path to purchase.