Lowe’s Innovation Labs uses the power of story to inspire change in the marketplace. As the future-facing tech arm of the retail giant, Lowe’s, the Lab works to change consumer understanding by allowing them to see what’s possible through narrative storytelling (think comic books).

But their website didn’t reflect that vision. It was flat, boring, and ironically used no storytelling at all.

We created a new site that, using 3D models to represent the art of story, showcased just what can happen when you allow for a change in perspective. I led both the concept development and copywriting elements.