Sheex, a performance bedsheet brand, set out to tell athletes that the better they sleep at night, the better they’ll perform during the day.

We created a print-based campaign that highlighted the integration between the sheets you sleep on, and the level in which you perform. In order to make this visual correlation, we created lifelike digital models set on “sheets” to tell our story with no words at all.

I specifically concepted the ballerina print, which was featured on the cover of CA Magazine