Over the past 10 years, ‘It’s Bo Time’ has come to mean so much more than a fast-food tagline. For fans of Bojangles’, a QSR popular in the Southeast, ‘It’s Bo Time,” represents a feeling. A state of mind. A craving. In the same way that emojis represent so much more than actual words can…

But instead of hopping on the emoji band wagon, we created a mobile language that represents real life situations that Bojangles’ fans already communicate about via text. I came up with the idea and led both the emoji and platform design.

With over 60,000 downloads, Bomojis are being used to communicate hunger, happiness and love all over the country. We even created a second round of ‘Bomojis’ that tapped into the Bitmoji craze.

Versions created on both Android and Apple.