The Challenge
The Rock & Roll Hall of Fame is far more than a museum. It’s an educational institution, a concert venue, a retail operation, a philanthropic organization, and home to one of music’s most iconic annual events, the Induction Ceremony.
Each department had its own hero story, timeline, and performance goals. Messaging was fragmented. Campaigns operated in silos. And the museum needed to modernize its marketing approach during a pivotal period of growth and capital investment.
We needed a unified marketing ecosystem that could honor each discipline while creating one cohesive, emotionally resonant brand narrative capable of driving visitation and engagement.
The Results
Increased attendance by 12%
Grew social engagement by 54%
Established a foundational CRM-driven communications framework designed for long-term audience growth
My Role
I built the connective tissue that allowed the Rock Hall to operate as one cohesive brand.
Led all marketing across digital, social, creative, and CRM
Unified cross-departmental messaging into a single strategic communications framework
Immersed within each business unit to translate institutional priorities into cohesive campaigns
Built a dynamic, integrated content calendar aligning exhibitions, concerts, education, retail, and philanthropy
Launched and scaled the Rock Hall mobile app as a new engagement channel