The Rock & Roll Hall of Fame is so much more than a museum. It’s an educational platform, a concert hall, a store, a philanthropy, and, of course, home to a massive Induction Ceremony. Leading marketing at the Rock Hall meant I had to pull all of those messages together, finding the universal red thread - as well as identifying the one thing that would make each visitor’s unique heart soar in the way that only music can do.

It was complicated. Each department had a hero story and key time period, not to mention individual goals and timelines.

I had to immerse myself in each department. I had to become a part of their vision in order to create the beautiful, and interwoven stories that each museum discipline had in their minds - just not on paper. It was not enough to attend their meetings, I needed to actually be there with them and at their events to truly understand. I created a dynamic calendar that allowed each story to breathe, with flexibility as its core because museums look at timelines and laugh.

With constant communication and a robust plan, I was then able to layer in the CRM tech side in order to structure a communication plan that was uniquely powerful to a future visitor.

This work was personally rewarding in that it laid a foundational comms program to be used for years to come.