At Bojangles’, it’s all about the biscuit. But most customers don’t realize just how specific and intense their biscuit making process is.
Using beautiful new food photography, bojanglesbiscuits.com invited users to follow their 48-step process to making the perfect buttermilk biscuit. This site brought the process to life with beautiful photography and dynamic video, revealing insights into the brand they’d never had access to before.
AD: Laura Beebe / Dev: Will Jardine